Gretel & Belle is the top selling brand in Central London pop-up, raye the store

Gretel & Belle is the top selling brand in Central London pop-up - one can of horchata sold every 150 minutes!

raye the store Edition 05 performance summary.  

We are pleased to share that Gretel & Belle was the number one selling brand in raye the store's Edition 05 Regent Street pop-up! We also had the top selling item with our Kunu Horchata being the most frequently purchased product in the entire store. 

Looking specifically at the drinks category, Gretel & Belle’s horchata range made up the top three out of the five best selling drinks. Kunu Horchata was our most popular flavour, then Coffee horchata and finally, Cocoa Horchata.

On average, we sold one can of horchata every 150 minutes.

We are very grateful to raye the store and Patch Plants for the opportunity to showcase our ability to execute a strong and compelling retail activation strategy.

Finally, we would like to say a massive thank you to the hundreds of people who tried our horchata range. Whether it was for the first, second or third time, we’re certain it won’t be the last!


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